Before reviewing my statistics for September 2016. I believed there was little growth in my social media accounts. As a social media addict. I spend a lot of time on various platforms. Trying to figure out what works for my personal brand. As well as a few hobby accounts I have created.
The truth of the matter is. Everyday social media platforms are changing. Implementing a lot of different strategies can become tiresome. Tracking those strategies becomes daunting.
Which leads me to ask myself the question, why are social media stats even important?
Just like any goal. Social media growth is relevant to track. Particularly for me because I am trying to reach a certain level of engagement. I am also trying to convert my followers on social media to email list subscribers.
So as a result, I have found it useful to report my social media statistics. If for no other reason than to show my readers what growth is possible. To encourage others not to give up on their social media goals.